Platform power and policy in transforming television markets.
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| Format: | eBook |
| Language: | English |
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Cham :
Palgrave Macmillan,
2018.
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| Series: | Palgrave global media policy and business.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Intro; Contents; List of Figures; List of Tables; Chapter 1 Planet of the Platforms; Platform Power; Media Industries Approach; Outline of the Book; References; Chapter 2 From Local Utility to Global Commodity; Phase 1: Community Cable Serving the Public Interest; Phase 2: Commercialisation of the Public Utility; Phase 3: Competition as Part of the Neo-liberal Credo; Phase 4: Rise of Global Powerhouses; Public and Private Interests Out of Balance; Key Takeaways; Liberty Global: All Along the Value Chain; Cable as a Municipality Project; The Creation of Telenet; Liberty Global Enters the Arena
- Expanding the Geographical FootprintFrom Cable to Multimedia Conglomerate; Reflections Beyond the Case; References; Chapter 3 Game of Screens; The Rise of Connected Viewing; Functional Equivalence of Online Video Platforms; Replacement of Pay-Television Services; To Cut or Not to Cut?; The Empire Strikes Back; The Golden Age of Television?; Key Takeaways; Netflix: Turning Data into Content; The Algorithmic Turn; Unstable Business Model; Reflections Beyond the Case; References; Chapter 4 Power to the Platforms; Global Television Value Chain; Input-Output Structure; Television Value Chain
- Industrial Upgrading StrategiesGovernance Structure; Content and Distribution: Two Sides of the Same Coin?; Power of the Context; Institutional Structure; Territorial Structure; From Pipeline to Platform; Key Takeaways; Hulu: Partners in Crime; Putting Partnerships into Practice; Failure or Success?; Original Content Strategy; Reflections Beyond the Case; References; Chapter 5 The Retransmission Swamp; Context of Retransmission Impasses; Linear Television and Traditional Retransmission Deals; Type 1: Retransmission Fee, No Distribution Cost; Type 2: Retransmission Fee and Distribution Cost
- Type 3: No Retransmission Fee and No Distribution CostType 4: Distribution Cost and No Retransmission Fee; Revenue Sharing for Non-linear Services; Disputes on Retransmission Agreements and Value-Added Services; The Visibility of Carriage Disputes in the United States; The Atypical Nature of Retransmission Agreements in the United Kingdom; Public Broadcasters Take on Cable Operators in Germany; Discovery Communications on the War Path in the Nordics; Various Perspectives on Retransmission Payments; The Impossibility of a Uniform Solution; To the Benefit of the Consumer?; Key Takeaways
- Case Fox Networks: The Howling WolfTurning the Tide; Schizophrenic Media; Exporting Carriage Disputes; Reflections Beyond the Case; References; Chapter 6 Regulating the Retransmission Swamp; Traditional Regulatory Recipes; From Public Monopoly to Free Market Policy Approach; Must-Carry Rules; Copyright Rules and the SatCab Directive; Price Regulation; Emerging Policy Recipes; Revising the SatCab Directive; Content Integrity; Investment Obligations; Do We Need Policy at All?; Key Takeaways; Case Aereo, Bhaalu and Friends: Copyright in the Cloud; Valorising the Remote Recording of Television