"You should put that on a t-shirt" : the doubtful status of promotional material in trademark law /

Bibliographic Details
Main Authors:	Lalonde, Anne Gilson (Author), Gilson, Jerome (Author)
Format:	Book
Language:	English
Published:	New Providence, NJ : Matthew Bender & Company, Inc., [2016]
Subjects:	Trademarks > Law and legislation > United States. Trademarks > United States. Brand name products > Management. Trademarks > Design. Advertising > Brand name products. Advertising. Trademarks. Trademarks > Law and legislation. United States.

Table of Contents:

Introduction
Laying out the issues
T-shirts and tote bags: the epic Macy's v. Strategic Marks struggle
Obtaining trademark rights from promotional goods
Barriers to obtaining trademark rights bfrom use of material on promotional grounds
Likelihood of confusion from use of mark on promotional goods
Looking the elephant in the room straight in the eyes
Conclusion
Coda.