Cover Image

Trust Inc : how companies can gain respect in a social media age how business can win respect in a social media age /

Bibliographic Details
Main Author: Yeomans, Matthew (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: New York : Routledge, 2018.
Edition:1 Edition.
Subjects:
Corporate image.
Internet in public relations.
Social media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The social age
  • A short history of social media
  • How social media made sustainability mainstream
  • Learning to listen after a century of shouting
  • The trust factors
  • Collaboration and the power of the crowd
  • Radical transparency
  • Leaders needed
  • Empower and educate
  • Inspiring behaviour change
  • The know how
  • How to show not tell
  • The social network effect
  • How to save the sustainability report
  • How to embrace the global goals
  • Epilogue
  • Bibliography
  • Index.