rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations in hyper-globalization
    sub title: essential relationship management : a Japan perspective
  name:
    name part: Inoue, Takashi
    name part: 1944-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2018
    copyright date: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands, reputation, and public relations -- Crisis management through the eyes of public relations -- Strategic public relations and the PR life-cycle model -- Media relations training : successful executive's competitive career advantage -- Evaluating and measuring public relations activities -- Essential changes in corporate communication in a digital age -- Being ethical and successful : development of the self-correction model.
  note: Takashi Inoue.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    geographic code: a-ja---
  subject:
    topic: Public relations
  subject:
    topic: Public relations
    geographic: Japan
  subject:
    topic: Leadership
  subject:
    topic: Crisis management
  classification: HD59 .I556 2018
  classification: 659.20952
  related item:
    identifier: (DLC) 2017047485
  identifier: 9781315166315 (electronic bk.)
  identifier: 1315166313 (electronic bk.)
  identifier: 9781138054950
  identifier: 113805495X
  identifier: 9781138054967
  identifier: 1138054968
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 180503
    record change date: 20190416173927.0
    record identifier: in00004039241