http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
essential relationship management : a Japan perspective
Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands, reputation, and public relations -- Crisis management through the eyes of public relations -- Strategic public relations and the PR life-cycle model -- Media relations training : successful executive's competitive career advantage -- Evaluating and measuring public relations activities -- Essential changes in corporate communication in a digital age -- Being ethical and successful : development of the self-correction model.
Includes bibliographical references and index.