Beeronomics : how beer explains the world /

Bibliographic Details
Main Authors:	Swinnen, Johan F. M., 1962- (Author), Briski, Devin (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Oxford : Oxford University Press, 2017.
Edition:	First editon.
Subjects:	Beer > History. Brewing industry > History. Beer > Social aspects > History. Beer > Economic aspects > History. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction: from monasteries to multinationals and back
The world's oldest profession: brewing in the cradle of civilization
A revolution every thousand years: how hops jump-started commercial brewing in medieval Europe
The brew that launched a thousand ships: how porter paid for the British Royal Navy
A revolution every thousand years, part II: how bottom fermentation made beer the darling of the scientific and industrial revolutions
How tv killed the local brewery
Beer monopoly: how the Belgian beer barons dethroned the king
Socialist lubricant: liberalization, takeovers, and restructuring the East European brewing Industry
The Belgian white: reincarnation of an old world brew
The Reinheitsgebot: protection against competition or contamination?
From land to brand: how nineteenth-century nationalist politics planted the seeds for the global trademark battle over "Budweiser"
The great convergence: the fall of the beer-drinking nation and the rise of the beer-drinking world
From vodka to baltika: deciphering Russia's recent love affair with beer
Trading water or terroir?: the changing nature of the beer trade
Craft nation: how Belgium's "peasant beers" became the best in the world
Hop heads and localholics: strategies of the American craft beer movement
Conclusion: how beer explains the world.