Aquatic center marketing /
Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, reenergize attendance, establish a facility's value in the community and reinforce the importance of aquatics as a lifetime act...
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| Format: | Book |
| Language: | English |
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Champaign, Illinois :
Human Kinetics,
[2019]
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| Summary: | Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, reenergize attendance, establish a facility's value in the community and reinforce the importance of aquatics as a lifetime activity. The book will include eleven chapters organized under four parts, brand management, guest communications, marketing development and marketing without millions. Specific topics will include creating mascots, attracting corporate sponsors and catering to special populations. |
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| Physical Description: | xii, 195 pages : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references (page 193). |
| ISBN: | 9781492526261 1492526266 |