Management of art galleries /
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the United States, United...
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| Format: | Book |
| Language: | English |
| Language Notes: | Translated from the German. |
| Published: |
London ; New York :
Phaidon Press Limited,
[2018]
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| Edition: | 3rd edition revised. |
| Subjects: |
| Summary: | What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the United States, United Kingdom and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical. |
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| Physical Description: | 151 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0714877751 9780714877754 |