Storytelling-case archetype decoding and assignment manual (SCADAM /

Bibliographic Details
Main Authors:	Woodside, Arch G. (Author), Sood, Suresh C. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Bingley, UK : Emerald Group Publishing Limited, 2016.
Edition:	First edition.
Series:	Advances in culture, tourism and hospitality research ; v. 11.
Subjects:	Consumer behavior. Marketing > Psychological aspects. Consumers > Attitudes. Archetype (Psychology) Jung, C. G. > (Carl Gustav), > 1875-1961. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references (pages 361-376).
ISBN:	9781785602160 1785602160