Marketing, rhetoric and control : the magical foundations of marketing theory /

Bibliographic Details
Main Author: Miles, Chris, 1967- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, NY : Routledge, 2018.
Series:Routledge studies in marketing.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:1 online resource.
ISBN:9781317212584 (electronic bk.)
1317212584 (electronic bk.)