Understanding the born global firm /
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| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2017.
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| Series: | Routledge focus on business and management.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- 1. International entrepreneurs: the founding and success of a born global fashion firm
- 2. Building a business on ethnic ties: a study of the effects of ethnic networks on entrepreneurial activities
- 3. Cross-cultural research as autoethnography: the challenge and opportunity of studying your own culture in international management.