Selling school : the marketing of public education /
The authors present in-depth research and analysis on the ways in which the educational landscape has been transformed by the presence of private and quasi-private actors in the public education sector. The use of aggressive marketing and branding campaigns to attract new consumers and create profit...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Teachers College Press,
[2018]
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| Subjects: |
| Summary: | The authors present in-depth research and analysis on the ways in which the educational landscape has been transformed by the presence of private and quasi-private actors in the public education sector. The use of aggressive marketing and branding campaigns to attract new consumers and create profit centers by charter school operators and their philanthropic benefactors forces traditional public schools to adopt similar tactics in order to attract students. |
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| Physical Description: | xii, 195 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 167-177) and index. |
| ISBN: | 9780807758885 0807758884 9780807758892 0807758892 |