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Legacy in the making : building a long-term brand to stand out in a short-term world /

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Bibliographic Details
Main Authors: Miller, Mark, 1972- (Author), Conley, Lucas (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill, [2018]
Subjects:
Branding (Marketing)
Description
Physical Description:xxxi, 236 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781260117561
1260117561