Data mining and market intelligence : implications for decision making /

Data mining and market intelligence for optimal marketing returns /
by: Chiu, Susan
Published: (2008)

Data mining techniques : for marketing, sales, and customer relationship management /
by: Linoff, Gordon S.
Published: (2011)

Mastering marketing data science : a comprehensive guide for today's marketers /
by: Brown, Iain, 1942-
Published: (2024)

A practical guide to data mining for business and industry /
by: Ahlemeyer-Stubbe, Andrea
Published: (2014)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science /
by: Cluley, Robert
Published: (2025)

Data mining cookbook : modeling data for marketing, risk and customer relationship management /
by: Rud, Olivia Parr
Published: (2001)

Data mining cookbook : modeling data for marketing, risk and customer relationship management /
by: Rud, Olivia
Published: (2001)

The use of artificial intelligence in digital marketing : competitive strategies and tactics /
Published: (2024)

Data mining techniques : for marketing, sales, and customer relationship management /
by: Berry, Michael J. A.
Published: (2004)

Application/case studies : analytics applied.
Published: (2016)

AI, Machine Learning, and Image Processing in Market Research and Branding /
by: Kirmani, Mohd Danish
Published: (2026)

Practical text analytics : interpreting text and unstructured data for business intelligence /
by: Struhl, Steven M.
Published: (2015)

Data literacy in practice : a complete guide to data literacy and making smarter decisions with data through intelligent actions /
by: Klidas, Angelika, et al.
Published: (2022)

On-line computer applications in marketing and marketing research /
by: Montgomery, David B. (David Bruce)
Published: (1971)

Mastering data mining : the art and science of customer relationship management /
by: Berry, Michael J. A.
Published: (2000)

Decision-driven analytics : leveraging human intelligence to unlock the power of data /
by: Langhe, Bart De, et al.
Published: (2024)

Marketing and management science, a synergism /
by: Clark, William A., 1919-2005
Published: (1970)

Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data /
by: Ratner, Bruce
Published: (2011)

Market intelligence : building strategic insight /
by: Jenster, Per V.
Published: (2009)

Managing customer data for strategic advantage /
by: Scheflow, Laura
Published: (2003)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1976)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1979)

Marketing decision making : analytic framework and cases /
Published: (1988)

Marketing decision making : concepts and strategy /
by: Cravens, David W.
Published: (1980)

Marketing decision making : concepts and strategy /
by: Cravens, David W.
Published: (1976)

Artificial intelligence for marketing : getting started.
Published: (2017)

Marketing : concepts and decision making /
by: Gross, Charles W.
Published: (1987)

Customer analytics for dummies /
by: Sauro, Jeff
Published: (2015)

Marketing automation : practical steps to more effective direct marketing /
by: LeSueur, Jeff, 1956-
Published: (2007)

Social media data mining and analytics /
by: Szabó, Gábor, et al.
Published: (2019)

Marketing.
Published: (2021)

Marketing and the computer /
by: Hugo, Ian St. John
Published: (1967)

Managerial marketing : strategy and cases /
by: Bell, Martin L.
Published: (1988)

Data mining : Special issue in Annals of Information Systems /
Published: (2010)