Data mining and market intelligence : implications for decision making /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[San Rafael, California] :
Morgan & Claypool,
2018.
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| Series: | Synthesis digital library of engineering and computer science.
Synthesis lectures on engineering ; # 30. |
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| Online Access: | Connect to the full text of this electronic book (PDF) |
| Abstract: | This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making.The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics. |
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| Item Description: | Part of: Synthesis digital library of engineering and computer science. |
| Physical Description: | 1 online resource (xxii, 159 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references (pages 157-158). |
| ISBN: | 9781681733210 |
| ISSN: | 1939-523X ; |
| DOI: | 10.2200/S00838ED1V01Y201803ENG030 |
| Access: | Abstract freely available; full-text restricted to subscribers or individual document purchasers. |