Cover Image

Smarketing : how to achieve competitive advantage through blended sales and marketing /

Bibliographic Details
Main Authors: Hughes, Tim, 1965- (Author), Gray, Adam (Business writer) (Author), Whicher, Hugo (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2019.
Subjects:
Marketing.
Selling.
Technological innovations.
Digital media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • Why marketing in its current form is dead
  • Why sales in its current form is dead
  • So where are customers today?
  • Sales and marketing departments of the future
  • Preparing for smarketing in your company
  • How do you implement a smarketing transformation?
  • Challenges of smarketing and how to overcome them
  • Measurement, reporting and governance
  • Practical tools to support your smarketing programme
  • Account-based marketing : a new way to organize sales
  • Conclusion.