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Smarketing : how to achieve competitive advantage through blended sales and marketing /

Bibliographic Details
Main Authors: Hughes, Tim, 1965- (Author), Gray, Adam (Business writer) (Author), Whicher, Hugo (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2019.
Subjects:
Marketing.
Selling.
Technological innovations.
Digital media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780749483593 (electronic bk.)
0749483598 (electronic bk.)