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A concise guide to market research : the process, data, and methods using IBM SPSS statistics /

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Bibliographic Details
Main Authors: Sarstedt, Marko (Author), Mooi, Erik (Author)
Format: Book
Language:English
Published: Berlin : Springer, [2019]
Edition:Third edition.
Series:Springer texts in business and economics.
Subjects:
Marketing research > Statistical methods.
Marketing research > Statistical methods > Data processing.
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