A concise guide to market research : the process, data, and methods using IBM SPSS statistics /
| Main Authors: | Sarstedt, Marko (Author), Mooi, Erik (Author) |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin :
Springer,
[2019]
|
| Edition: | Third edition. |
| Series: | Springer texts in business and economics.
|
| Subjects: |
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