Cover Image

A concise guide to market research : the process, data, and methods using IBM SPSS statistics /

Show other versions (3)
Bibliographic Details
Main Authors: Sarstedt, Marko (Author), Mooi, Erik (Author)
Format: Book
Language:English
Published: Berlin : Springer, [2019]
Edition:Third edition.
Series:Springer texts in business and economics.
Subjects:
Marketing research > Statistical methods.
Marketing research > Statistical methods > Data processing.
Description
Physical Description:xv, 396 pages : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9783662567067
3662567067