APA (7th ed.) Citation

Sarstedt, M., & Mooi, E. (2019). A concise guide to market research: The process, data, and methods using IBM SPSS statistics (Third edition.). Springer.

Chicago Style (17th ed.) Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Berlin: Springer, 2019.

MLA (9th ed.) Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Springer, 2019.