Political campaign communication : principles and practices /
Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication, from buttons and yard signs to the use of social media, and draw on a wealth of communication theor...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland :
Rowman & Littlefield,
[2016]
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| Edition: | Eighth edition. |
| Series: | Communication, media, and politics.
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| Subjects: |
Table of Contents:
- Chapter 1. Communication and Political Campaigns: A Prologue. Importance of Political Campaigns ; Changes in the Political Campaign ; Communication and Political Campaigns
- Chapter 2. Communicative Functions of Political Campaigns. First Political Stage: Surfacing ; Second Political Stage: Primaries ; Third Political Stage: Nominating Conventions ; Fourth Political Stage: The General Election
- Chapter 3. Communicative Styles and Strategies of Political Campaigns. Preliminary Considerations ; Styles and Strategies of Campaigns
- Chapter 4: Communicative Mass Channels of Political Campaigning. Early Studies ; Contemporary Studies
- Chapter 5. Communicative Types and Functions of Televised Political Advertising. Historical Development ; Types and Functions of Political Ads ; Televised Attack Advertising When the Candidate Is a Woman ; A Final Question: Do Televised Attack Ads Work?
- Chapter 6. Public Speaking in Political Campaigns. The Decision to Speak ; The Speech ; Political Speechwriting ; Surrogate Speakers
- Chapter 7. Recurring Forms of Political Campaign Communication. Announcement Speeches ; Acceptance Addresses ; News Conferences ; Apologias
- Chapter 8. Debates in Political Campaigns. History of Political Debates ; Deciding Whether to Debate ; Political Debate Strategies ; Effects of Political Debates
- Chapter 9. Interpersonal Communication in Political Campaigns. Interpersonal Communication between Candidate and Voters ; Interpersonal Communication between the Candidate and Prospective Financial Contributors ; Interpersonal Communication between Voters ; Interpersonal Communication among Voters, Mass Media, and Voting Behavior ; Interpersonal Communication and Getting-Out-the-Vote Efforts ; Behavioral Characteristics of Successful Interpersonal Campaigns
- Chapter 10. Advertising in Political Campaigns. Developing a Master Plan for Political Advertising ; Basic Considerations in the Selection of Political Advertising Media ; Campaign Advertising Strategies ; Media and Other Types of Political Consultants
- Chapter 11. New Communication Technologies and Political Campaigns. Historical Overview of Campaigns and New Communication Technologies ; Internet Campaign Communication Strategy ; Internet Tools.