Cover Image

Political campaign communication : principles and practices /

Show other versions (8)

Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication, from buttons and yard signs to the use of social media, and draw on a wealth of communication theor...

Full description

Bibliographic Details
Main Authors: Trent, Judith S. (Author), Friedenberg, Robert V. (Author), Denton, Robert E., Jr (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, [2016]
Edition:Eighth edition.
Series:Communication, media, and politics.
Subjects:
Political campaigns.
Communication in politics.

Similar Items