Political campaign communication : principles and practices /
Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication, from buttons and yard signs to the use of social media, and draw on a wealth of communication theor...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland :
Rowman & Littlefield,
[2016]
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| Edition: | Eighth edition. |
| Series: | Communication, media, and politics.
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| Subjects: |
| Summary: | Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication, from buttons and yard signs to the use of social media, and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite. |
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| Physical Description: | xiv, 360 pages ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781442243330 1442243333 9781442243347 1442243341 |