APA (7th ed.) Citation

Bhatti, Y. A., Ramaswami Basu, R., Barron, D., & Ventresca, M. J. (2018). Frugal innovation: Models, means, methods. Cambridge University Press. https://doi.org/10.1017/9781316986783

Chicago Style (17th ed.) Citation

Bhatti, Yasser Ahmad, Radha Ramaswami Basu, David Barron, and Marc J. Ventresca. Frugal Innovation: Models, Means, Methods. New York: Cambridge University Press, 2018. https://doi.org/10.1017/9781316986783.

MLA (9th ed.) Citation

Bhatti, Yasser Ahmad, et al. Frugal Innovation: Models, Means, Methods. Cambridge University Press, 2018. https://doi.org/10.1017/9781316986783.