Teaching Business Discourse /
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2018.
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| Series: | Research and practice in applied linguistics.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Intro; Contents; Part I: An Introduction to Teaching Business Discourse; 1: What Is Business Discourse Teaching?; 1.1 What Is Business Discourse Teaching?; 1.2 The Development of Business Discourse Teaching; 1.3 Approaches to Business Discourse Teaching; English for Specific Purposes; Genre Analysis; Critical Discourse Analysis; Organizational Rhetoric; Multimodal Discourse Analysis; 1.4 Business Discourse Teaching Around the World; Europe; Asia; North America; Summary; 1.5 Further Reading, Case Study, and Tasks; Further Reading; Chapter 1: Case Study; Chapter 1: Tasks; References
- 2: The Future of Business Discourse Teaching2.1 New Media and Digital Technologies; Communicative Competence for the Digital Workplace; 2.2 Bringing the Digital Workplace into the Classroom; 2.3 Creating Realistic Email Tasks for the Classroom; 2.4 Business English and Other Business Languages; Business English; Business Languages Other Than English; 2.5 The Multicultural Workplace: Implications for Teaching; Summary; 2.6 Further Reading, Case Study, and Tasks; Further Reading; Chapter 2: Case Study; Chapter 2: Tasks; References; 3: Research Methodologies and Business Discourse Teaching
- 3.1 Defining English for Specific Purposes (ESP)3.2 Approaches to Genre Analysis Used in Business Discourse Teaching; 3.3 Approaches to Critical Discourse Analysis Used in Business Discourse Teaching; 3.4 Approaches to Organizational Rhetoric Used in Business Discourse Teaching; 3.5 Approaches to Multimodal Discourse Analysis Used in Business Discourse Teaching; Summary; 3.6 Further Reading, Case Study, and Tasks; Further Reading; Chapter 3: Case Study; Chapter 3: Tasks; Part II: Projects and Materials; 4: Research and Client-Based Projects
- 4.1 Incorporating Research into a Needs Analysis4.2 Client-Based Business Discourse Projects; 4.3 Using a Research-Based Approach in the Business Discourse Classroom; Summary; 4.4 Further Reading, Case Study, and Tasks; Further Reading; Chapter 4: Case Study; Chapter 4: Tasks; 5: Consultancy-Based Projects; 5.1 Business Discourse Research and Consultancy; 5.2 Communication Audits and Training; 5.3 Consultancy-Based Business Discourse Projects; Summary; 5.4 Further Reading, Case Study, and Tasks; Further Reading; Chapter 5: Case Study; Chapter 5: Tasks; References
- 6: Business Discourse Teaching Materials6.1 Published Materials Based on Business Discourse; 6.2 How to Evaluate Teaching Materials; 6.3 Business Discourse Materials in the Future; Summary; 6.4 Further Reading, Case Study, and Tasks; Further Reading; Chapter 6: Case Study; Chapter 6: Tasks; References; Part III: Business Discourse at the Practice-Classroom Interface; 7: Learners and Business Discourse Learning Outcomes; 7.1 Different Types of Learners and Their Needs; 7.2 Learning Outcomes and How to Assess Them; 7.3 From the Workplace to the Classroom; Summary