Marketing techniques for financial inclusion and development /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Jain, Dhiraj, 1971- (Editor), Sharma, Adya, 1972- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2018]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Finance > Developing countries. Finance > India. Financial literacy > Developing countries. Financial literacy > India. Social integration > Developing countries. Social integration > India. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Financing millennials in developing economies : banking strategies for undergraduate students
Financial literacy for financial inclusion using mobile technology in India
Boundless banking : the role of evolution personal banking in financial inclusion in India
The study of relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow Ci
Financial inclusion through micro enterprises of rural SHG's : an empirical study in South Rajasthan
How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion
Customer shareholding as radical approach to a sustainable and profitable relationship
An empirical study of the awareness among the rural population in Pune and their preferences towards financial inclusion.