http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Marketing techniques for financial inclusion and development
Financing millennials in developing economies : banking strategies for undergraduate students -- Financial literacy for financial inclusion using mobile technology in India -- Boundless banking : the role of evolution personal banking in financial inclusion in India -- The study of relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow Ci -- Financial inclusion through micro enterprises of rural SHG's : an empirical study in South Rajasthan -- How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion -- Customer shareholding as radical approach to a sustainable and profitable relationship -- An empirical study of the awareness among the rural population in Pune and their preferences towards financial inclusion.
Includes bibliographical references and index.
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series