APA (7th ed.) Citation

Korzenny, F., & Korzenny, B. A. (2012). Hispanic marketing: Connecting with the new latino consumer (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Korzenny, Felipe, and Betty Ann Korzenny. Hispanic Marketing: Connecting with the New Latino Consumer. 2nd ed. Amsterdam ; Boston [Mass.]: Butterworth-Heinemann, 2012.

MLA (9th ed.) Citation

Korzenny, Felipe, and Betty Ann Korzenny. Hispanic Marketing: Connecting with the New Latino Consumer. 2nd ed. Butterworth-Heinemann, 2012.