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Involving the audience : a rhetorical perspective on using social media to improve websites /

Bibliographic Details
Main Author: Breuch, Lee-Ann Kastman, 1970- (Author)
Format: Book
Language:English
Published: New York : Routledge, [2019]
Series:ATTW book series in technical and professional communication.
Subjects:
Online authorship.
Interactive multimedia.
Web sites > Design.
Rhetoric > Social aspects.
Internet > Social aspects.
Table of Contents:
  • The social web imperative
  • Rhetorical roots of audience involvement
  • Social web usability research method(s)
  • Failure and fallout/response and recovery
  • Trouble with search/managing change
  • Audience involved/audience initiated
  • Methodological appendix.