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Google analytics breakthrough : from zero to business impact /

Bibliographic Details
Main Authors: Alhlou, Feras (Author), Asif, Shiraz (Author), Fettman, Eric (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Subjects:
Google Analytics.
Business.
Marketing.
Strategy > Data processing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • Google analytics reporting overview : user characteristics and behavior
  • Measurement strategy
  • Account creation and tracking code installation
  • Google tag manager concepts
  • Events, virtual pageviews, social actions, and errors
  • Acquisition reports
  • Goal and ecommerce tracking
  • View settings, view filters, and access rights
  • Segments
  • Dashboards, custom reports and intelligence alerts
  • Implementation customizations
  • Mobile app measurement
  • Google analytics integrations : the power of together
  • Integrating Google analytics with CRM data
  • Advanced reporting and visualization with third-party tools
  • Data import and measurement protocol
  • Analytics 360.