UX strategy : how to devise innovative digital products that people want /
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital pr...
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| Format: | Book |
| Language: | English |
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Sebastopol, California :
O'Reilly,
[2015]
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| Edition: | First edition. |
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| Summary: | User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want. |
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| Physical Description: | xii, 298 pages : color illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781449372866 1449372864 |