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The digital transformation playbook : rethink your business for the digital age /

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Bibliographic Details
Main Author: Rogers, David L., 1970- (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York : Columbia Business School Pub., [2016]
Subjects:
Technological innovations > Management.
Information technology > Management.
New products.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The five domains of digital transformation: customers, competition, data
  • Innovation, value
  • Harness customer networks
  • Build platforms, not just products
  • Turn data into assets
  • Innovate by rapid experimentation
  • Adapt your value proposition
  • Mastering disruptive business models.