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mods: Pop city Korean popular culture and the selling of place Oh, Youjeong creator author. text bibliography Criticism, interpretation, etc. History. nyu 2018 2018 monographic eng print xi, 238 pages ; 24 cm "This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Speculative producers : the production of Korean drama -- Spectacular places : drama-filming sites -- Image producers : the (re)production of K-pop idols -- K-star road : making Gangnam into a K-pop-filled place -- Cosme Road : K-beauty and the globalization of Myeong-dong. Youjeong Oh. Includes bibliographical references and index. a-ko--- Popular culture Korea (South) History 21st century Place marketing Korea (South) History 21st century Television plays, Korean History and criticism Popular music Korea (South) History and criticism Place marketing Popular culture Popular music Television plays, Korean Korea (South) 2000-2099 fast DS923.23 .O35 2018 306.095195 Pop city Oh, Youjeong. Ithaca : Cornell University Press, 2018 (DLC) 2018017112 9781501730719 1501730711 2018015853 NIC/DLC 180330 20190109140202.0 in00004023572 eng