Corporate social responsibility and strategic market positioning for organizational success /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Brown, Carlton, 1986- (Editor), Nwagbara, Uzoechi (Editor)
Format:	eBook
Language:	English
Published:	Hershey : Business Science Reference, [2018]
Subjects:	Social responsibility of business. Success in business. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in csr communication / Melis Kaytaz Yigit, Yigit Metal, Turkey, Özge Kirezli, Istanbul Bilgi University, Turkey
The role of technology acceptance model in strengthening business positioning : the role of technology acceptance model in strengthening business positioning / Emeka Oruh, Brunel University, UK, United Kingdom
Sustainability strategies for software development firms / Arunasalam Sambhanthan, Curtin University, Australia
The concept of green marketing / Mertcan Tascioglu, Istanbul Medeniyet University, Turkey
The business of business is business through social integration / Purna Nandamuri, IBS, IFHE University, India, Mukesh Mishra, IBS, IFHE University, India, Vijayudu Gnanamkonda, IBS, IFHE University, India
Advertisement : key to business success / Naveed Hamid, SKUAST Jammuá
New media, organisational strategy and positioning : empirical evidence from nigeria / Emeka Oruh, Brunel University, UK, United Kingdom
Organizational strategies / Süleyman Ara, Düzce Universityá.