http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
smart strategies for school communication
The case for data -- The four-step public relations process -- Research, easier than you might think -- Data, data everywhere -- Designing surveys that truly listen -- What gets measured gets done: creating accountability -- Analytics, the low hanging data fruit -- Low(er) tech tracking ideas -- Making data accessible -- Qualitative research, understanding the richness of experience -- When the data is hard to swallow -- No PR person, no problem!
Location of National School Public Relations Association taken from association's website (07/16/2018).
Lanham, Maryland : Rowman & Littlefield, [2018]