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Pricing analytics : models and advanced quantitative techniques for product pricing /

Bibliographic Details
Main Author: Paczkowski, Walter R. (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: New York : Routledge, 2018.
Edition:1 Edition.
Subjects:
Pricing.
Quantitative research > Computer programs.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Preface
  • Introduction
  • Elasticities : background and concept
  • Elasticities ¿ their use in pricing
  • Stated preference models
  • Conjoint analysis
  • Discrete choice models
  • Maxdiff models
  • Other stated preference methods
  • Price segmentation
  • Price segmentation: basic models
  • Price segmentation: advanced models
  • Big data and econometric models
  • Working with big data
  • Big data and nonlinear prices
  • References.