Video marketing strategy : harness the power of online video to drive brand growth /

Bibliographic Details
Main Author:	Mowat, Jon (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2018.
Subjects:	Internet marketing. Internet videos. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

<Ul style='padding-top:0;padding-left:0;list-style:none;'>Section
ONE: Video Marketing Strategy: An Introduction <ul style='padding-top:0;list-style:none;'>Chapter
01: What Is Video Marketing?; Chapter
02: The Growth of Video Marketing; Chapter
03: Why Video Marketing Works; Chapter
04: Video Types and Approaches; Chapter
05: Which Online Video Platforms (OVP) Should Brands Use? Chapter
06: Conclusion to Section 1; Section
TWO: Creating Great Videos <ul style='padding-top:0;list-style:none;'>Chapter
07: Creating Great Videos: An Introduction; Chapter
08: The Basics of Video Marketing; Chapter
09: The Magic Formula for Great Video: An Introduction; Chapter
10: The Magic Formula: Planning Effective Video Campaigns; Chapter
11: The Magic Formula: Storytelling and Creative That Changes Behaviour; Chapter
12: The Magic Formula:
Measurement and Testing; Chapter
13: The Dark Underbelly of Video Advertising: How To Avoid Losing Money; Section
THREE: DIY Video Projects <ul style='padding-top:0;list-style:none;'>Chapter
14: DIY Video: An Introduction; Chapter
15: DIY Video: Filming On A Smartphone; Chapter
16: DIY Video: Filming On DSLRs; Chapter
17: DIY Video: Advanced Filming Tips; Chapter
18: DIY Video: Editing; Section
FOUR: Creating Effective Video Campaigns <ul style='padding-top:0;list-style:none;'>Chapter
19: Multi-Video Campaigns: An Introduction; Chapter
20: Steps 1 and 2: Where Your Brand Content Is Now and Setting Goals; Chapter
21: Step 3: Content Planning and Programming Strategy; Chapter
22: Step 4: Building the Perfect Content Hub; Chapter
23: Step 5: Creating High-Volume Video Content
and Making It Easy; Chapter
24: Step 6:
Multi-Video Campaign Activation and Testing (How To Grow ROI); Chapter
25: Adding Live Video To Your Campaign; Chapter
26: Multi-Video Campaigns: A Summary;