rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Young consumer behaviour
    sub title: a research companion
  name:
    name part: Gbadamosi, Ayantunji
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xix, 433 pages : illustrations ; 23 cm
  table of contents: Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumers¿ understanding of value -- The young ones, shopping and marketing channels : what actually shapes their mind? -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index.
  note: edited by Ayantunji Gbadamosi.
  note: Includes bibliographical references and index.
  subject:
    topic: Child consumers
  subject:
    topic: Consumer behavior
  subject:
    topic: Child consumers
  subject:
    topic: Consumer behavior
  classification: HF5415.332.C45 Y68 2018
  classification: 658.8/342083
  identifier: 9780415790086
  identifier: 0415790085
  identifier: 9780415790093
  identifier: 0415790093
  identifier: 9781315213590 (ebook)
  identifier: 2017032214
  record info:
    record content source: DLC
    record creation date: 171117
    record change date: 20180424134602.0
    record identifier: in00004021454
    language of cataloging:
      language term: eng