Essentials of Digital Marketing.

Bibliographic Details
Main Author:	Waite, Kathryn
Corporate Author:	ProQuest (Firm)
Other Authors:	Vega, Rodrigo Perez
Format:	eBook
Language:	English
Published:	Oxford : Goodfellow Publishers, Limited, 2017.
Series:	Global Management Ser.
Subjects:	Digital media. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Intro; 1 Digital Marketing Mix; 2 Digital Technology Adoption; 3 Customer Experience Design; 4 Digital Service Quality; 5 Online Consumer Engagement; 6 Crowdsourcing and Crowdfunding; 7 Digital Content Planning; 8 Metrics and Analytics; 9 Website Metrics and Analytics; 10 Social Media Metrics and Analytics; 11 The Digital Marketing Skills Gap; 12 Developing an Online Profile; I Index