A practical guide to fundraising for small museums : maximizing the marketing-development connection /

This book covers traditional fundraising strategies, but approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, it is a must-have for every museum developmen...

Full description

Bibliographic Details
Main Author:	Wolf, Sheldon (Author)
Format:	Book
Language:	English
Published:	Lanham, Maryland : Rowman & Littlefield Publishers, [2018]
Subjects:	Museum finance > United States. Museums > Marketing. Fund raising > United States.

Table of Contents:

The marketing-development connection
Transactions
Giving and mission
Stewardship
Survival
Capital campaign
A development writing toolkit
Final thoughts
Donor bill of rights.