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Strategic planning in the arts : a practical guide /

A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them.

Bibliographic Details
Main Author: Kaiser, Michael M., 1953- (Author)
Format: Book
Language:English
Published: Waltham, Massachusetts : Brandeis University Press, [2019]
Subjects:
Arts > United States > Management.
Arts > Management.
Table of Contents:
  • A framework for strategy development: building on the mission
  • Writing a mission statement
  • Understanding the environment: external analysis
  • Internal analysis: the management audit
  • Artistic planning
  • Educational programming
  • Programmatic marketing
  • Institutional marketing
  • Development planning
  • Boards
  • Organizational structure/staffing
  • Technology
  • Implementation planning: the rubber meets the road
  • Financial planning and management
  • A plan for planning: the planning process
  • The planning environment.