Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation /

Bibliographic Details
Main Author: Riemann, Eva (Author)
Corporate Author: JSTOR (Organization)
Format: eBook
Language:English
Published: Baden-Baden : Nomos, 2012.
Edition:1. Auflage.
Series:MIPLC studies ; v. 15.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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