Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Baden-Baden :
Nomos,
2012.
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| Edition: | 1. Auflage. |
| Series: | MIPLC studies ;
v. 15. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | "Zugl.: München, Univ., Diss., 2011"--Title page verso. |
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| Physical Description: | 1 online resource (303 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 289-303). |
| ISBN: | 9783845241890 3845241896 |