Social media marketing : marketing panacea or the emperor's new digital clothes? /

Bibliographic Details
Main Author: Charlesworth, Alan, 1956- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2018.
Edition:First edition.
Series:Marketing strategy collection.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references (pages 159-162) and index.
ISBN:9781631577659 (electronic bk.)
1631577654 (electronic bk.)
ISSN:2150-9654