rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: role of language and symbols in promotional strategies and marketing schemes
  name:
    name part: Epure, Manuela
    name part: 1965-
    role:
      role term: editor.
  name:
    name part: Mihaes, Lorena Clara
    name part: 1975-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Integrated marketing communication and the ethics of advertising -- Language and visual communication: how multimodality works in intercultural marketing communication -- Marketing semiotics in the digital age -- Contemporary Indian television commercials: an exposition or creation of values? -- Looking at the brain: how consumers process advertising -- Conflicts between words, images and reality in contemporary advertising -- The effects of sociolinguism on advertising slogans: language as a conveyor of cultural characteristics -- Surrogate advertising: a clandestine attempt at influencing people's choices : the Indian perspective -- Figures of speech in the translation of audiovisual advertisements -- Advertising with humor: a pragmatic and semantic investigation -- From courtship to marriage in marketing -- Using the Gothic as a marketing tool: fashioning dark dolls for little girls -- Marketing convenience store symbolically: 7-Eleven and its spokes-characters in Taiwan -- Marketing Christianity and men of God through the use of signs: a study of advertising copies by Pentecostal/Charismatic churches in Nigeria -- Background of "pinned" images: lifestyle advertising in social media.
  note: [edited by] Manuela Epure, Lorena Clara Mihăeș.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Communication in marketing
  classification: HF5415.123 .R65 2019
  classification: 658.8/02
  related item:
    identifier: (DLC) 2017054598
  related item:
    title info:
      title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
  identifier: 1522557792 (electronic bk.)
  identifier: 9781522557791 (electronic bk.)
  identifier: 1522557784
  identifier: 9781522557784
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 181008
    record change date: 20210728140031.0
    record identifier: in00004015540