http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
role of language and symbols in promotional strategies and marketing schemes
Integrated marketing communication and the ethics of advertising -- Language and visual communication: how multimodality works in intercultural marketing communication -- Marketing semiotics in the digital age -- Contemporary Indian television commercials: an exposition or creation of values? -- Looking at the brain: how consumers process advertising -- Conflicts between words, images and reality in contemporary advertising -- The effects of sociolinguism on advertising slogans: language as a conveyor of cultural characteristics -- Surrogate advertising: a clandestine attempt at influencing people's choices : the Indian perspective -- Figures of speech in the translation of audiovisual advertisements -- Advertising with humor: a pragmatic and semantic investigation -- From courtship to marriage in marketing -- Using the Gothic as a marketing tool: fashioning dark dolls for little girls -- Marketing convenience store symbolically: 7-Eleven and its spokes-characters in Taiwan -- Marketing Christianity and men of God through the use of signs: a study of advertising copies by Pentecostal/Charismatic churches in Nigeria -- Background of "pinned" images: lifestyle advertising in social media.
[edited by] Manuela Epure, Lorena Clara Mihăeș.
Includes bibliographical references and index.
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series