Competitive business management : a global perspective /
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| Format: | eBook |
| Language: | English |
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Abingdon, Oxon :
Routledge,
2018.
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| Series: | Routledge-Giappichelli studies in business and management
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Cover; Title; Copyright; CONTENTS; Acknowledgements; Preface. Global business management; I. From marketing to zero defects product and market-driven management; II. The global competitive business management; III. Global competition, outside-in management and hybrid innovation; IV. Market-driven management and web revolution: global management of price, brand and marketing channels; V. Competitiveness, corporate governance, ownership and global markets; Part 1: Conceptual Framework; 1. Competitive business management and global competition. An introduction
- 1.1. Globalisation and competition. Emerging issues in global business management1.2. Market-space competition: competitive landscapes in global firms; 1.2.1. Networking and competitive global business management; 1.3. Global markets, competitive landscapes and market-driven management; 1.3.1. Competitive business management, over-supply and bubble demand; 1.3.2. Market-driven management and global economies of scale; 1.3.3. From marketing management to market-driven management. competitive customer value
- 1.4. Competitive global business, market-driven management, product and corporate intangible assets2. The sharing economy. A new strategy to compete in the global market; 2.1. Defining the sharing or collaborative economy; 2.2. Spirit of the collaborative economy; 2.3. Influence of the open source movement; 2.4. Other online economic platforms; 2.5. Excess capacity of shareable goods; 2.6. Sharing under-used assets; 2.7. Lower transaction costs of sharing; 2.8. Coverage of the collaborative economy; 2.9. The gig economy and freelance workers; 2.10. Low rate and simple system in Belgium
- 2.11. The uberization business model2.12. Uberization: a capitalism without capital; 2.13. Positive impact of the sharing economy; 2.14. Environmental impact of the collaborative economy; 2.15. Financial impact of the sharing economy; 2.16. European participation in the collaborative economy; 2.17. Guidelines for regulating the sharing economy; 2.18. The EU Commission's views; 2.19. Guidelines for regulating the sharing economy; 2.20. The recent decision of the European Court of Justice; 2.21. Conclusion; 3. Corporate governance, ownership and global markets
- 3.1. Corporate ownership and capital markets3.2. Corporate governance and market relations; 3.3. Competitive orientation towards the capital market; 3.4. Corporate governance in a global perspective; 4. Global management and "economic patriotism"; 4.1. The "protectionist turn"; 4.2. Making sense of the new scenario: the language of mercantilism; 4.3. Economic patriotism and territorial loyalty; 5. Outside-in open innovation in competitive business management; 5.1. Introduction; 5.2. Network relations and outside-in perspective in competitive business management; 5.2.1. Outside-in capabilities