Cover Image

Strategic management : an executive perspective /

Bibliographic Details
Main Authors: De Kluyver, Cornelis A. (Author), Pearce, John A. (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York : Business Expert Press, 2015.
Edition:First edition.
Series:Strategic management collection.
Subjects:
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. What is strategy?
  • 2. Strategy and performance
  • 3. Analyzing the external strategic environment
  • 4. Analyzing an industry
  • 5. Analyzing a company's strategic resource base
  • 6. Formulating business unit strategy
  • 7. Business unit strategy: contexts and special dimensions
  • 8. Global strategy, fundamentals
  • 9. Global strategy, adapting the business model
  • 10. The board's role in strategic management
  • Notes
  • Index.