Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers /
For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insigh...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2019.
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| Subjects: |
Table of Contents:
- Guerrilla branding, marketing & promotion
- Creating an irresistible brand identity
- Building an engaged community of friends & fans
- Marketability vs playability (or "How to produce niche-dominating blockbusters")
- Pitching & networking
- Key art & posters
- Teasers & trailers
- Behind the scenes photos, production stills, videos, interviews & special features
- IMDb marketing & promotion
- Social media & video marketing platforms
- Dedicated film & filmmaker websites
- Electronic press kits (EPKs) & press books
- Media relations & public releases
- Event marketing : premiers, festivals, film markets & other events
- High-impact low-cost advertising & promotion
- Distribution
- Branding, marketing and promotional audit
- Marketing plan
- Test screening questionnaire.