Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers /
For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insigh...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2019.
|
| Subjects: |
| Summary: | For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix includes immediately implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan and an in-depth strategic guide to maximizing your branding, marketing and promotional output. |
|---|---|
| Physical Description: | xix, 299 pages : color illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references (pages [290]-291) and index. |
| ISBN: | 9781138916463 1138916463 9781138916456 1138916455 |