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The Roman retail revolution : the socio-economic world of the taberna /

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Tabernae' were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization i...

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Bibliographic Details
Main Author: Ellis, Steven J. R. (Author)
Format: Book
Language:English
Published: Oxford, United Kingdom : Oxford University Press, 2018.
Edition:First edition.
Subjects:
Pompeii (Extinct city) > Social life and customs.
Restaurants > Italy > Pompeii (Extinct city)
Bars (Drinking establishments) > Italy > Pompeii (Extinct city)
Retail trade > Italy > Pompeii (Extinct city)
Excavations (Archaeology) > Italy > Pompeii (Extinct city)
Pompeii.
Table of Contents:
  • 1: An introduction to Roman retailing
  • The archaeology of Roman retail outlets: the structure and shape of shops and bars
  • Roman retail landscapes: investment, profit, and place
  • The first retail revolution: The rise of retail in the second century BCE
  • The second retail revolution: the rise of retail specialization (from shops to bars)
  • The third retail revolution: the rise of retail homogenization
  • The role of retail in the Roman city.